Tag Archives: Sustainability

Pop goes the euphemism

I have just been to collect a prescription from the pharmacist, and was asked to wait for 20 minutes ‘while we pop your prescription together for you’. I noticed that the medicine was already in a container in its packaging, … Continue reading

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Towards a sustainably commercial future

Following on from my previous thoughts I’ve been thinking some more about sustainable commercial messages. (By ‘sustainable’ I don’t intend a paraphrase for ‘ecological’, though that might also be a consequence.) What I mean is this: how do commercial organizations find … Continue reading

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