Tag Archives: Commercial

The mystery of the covered-up book cover …

Wandering into my local bookshop the other day, I was shocked to see this: W – as some people say in cyberspace – TF? What’s going on here? How can you buy a book if you can’t read what it … Continue reading

Posted in Business, Media analysis, Publishing, Typography | Tagged , , , , , , , , , , , | 4 Comments

What is the Apple success formula? Steve Jobs by Walter Isaacson (book review)

As Steve Jobs was dying of cancer of the pancreas in 2011, it was ironic, Isaacson notes, that all the top-notch medical specialists gathered around him should have the same fenced-off departmental or ‘silo’ pathology Jobs fought all his life: … Continue reading

Posted in Business, Medicine, Publishing | Tagged , , , , , , , , , , , | Leave a comment

Page against the machine 1 – Derrida and the great CD-ROM disaster

While the form of the ‘book’ is now going through a period of general upheaval, and while that form now appears less natural, and its history less transparent than ever, and while one cannot tamper with it without disturbing everything … Continue reading

Posted in Business, Publishing | Tagged , , , , , , , , | Leave a comment

Harry Potter and the Publishers’ Holy Grail II

In my previous post I suggested that the most successful publishing reflects back to us – at some level – our deepest preoccupations, perhaps ones we don’t even know about; perhaps there are some we don’t want to know about. … Continue reading

Posted in Publishing, Uncategorized | Tagged , , , , , , , , | 1 Comment

Harry Potter and the Publishers’ Holy Grail Part I

Anything that has gripped the imaginations – and spending power – of so many people has to be saying something important. Over 400 million copies sold (and some of the biggest-grossing films in history) is an amazing success – but … Continue reading

Posted in Publishing | Tagged , , , , , | Leave a comment

On Orwell, the internet and book publishing

I have recently re-read George Orwell’s short essay ‘Politics and the English Language’ and strongly recommend it. Orwell wrote that writing clearly and making good sense are at least the beginning of a world that is more just, more humane. … Continue reading

Posted in Business, Publishing, Writing | Tagged , , , , | Leave a comment

Towards a sustainably commercial future

Following on from my previous thoughts I’ve been thinking some more about sustainable commercial messages. (By ‘sustainable’ I don’t intend a paraphrase for ‘ecological’, though that might also be a consequence.) What I mean is this: how do commercial organizations find … Continue reading

Posted in Business | Tagged , , , | Leave a comment