The medium is the message

Propagandum can help make your whole media presence more effective by linking it up to your marketing plan and core company values. What do your media say about you? What are the values expressed by your choice of media? Do they match your customer profile? How do your media fit together to help each other? We listen, talk and create to build or rebuild your media choices, including website, from the writing upwards, to meet your needs. And we add creativity, technical acumen and insight to give powerful results.


A major regional online what’s on listings/magazine is going national. In a bold and insightful move, the CEO commissions Propagandum to review the user experience of this complex site. Deftly navigating round the complexities of personalization and localization, user-generated content, design and information architecture, Propagandum identifies key areas for improving the offer to advertisers and tightening key messages to users. The result, as the CEO says: ‘We presented the Propagandum team with some particularly knotty bottlenecks in the concept and design of, our online living guide for Cambridge. They came through for us brilliantly, providing new clarity for our direction, fresh ideas and practical suggestions that we were immediately able to translate into content guidelines and design solutions. The job was done on budget in the timeline requested. In short, we were delighted with the work and would recommend Propagandum highly.’

Some other ideas

  • Bland or boring social media are worse than nothing. Propagandum can help you integrate and spice up your messages in your blogs and Twitter posts.
  • The massive variety of content on large sites needs clear structure based on sound information design principles. Propagandum supplies vision and rich simplicity.
  • We analyse your website’s user experience and suggest important improvements, both in detail and strategy.

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